Influencer Marketing is a growing trend and a tactic which you should consider adding to your marketing mix. Marketing to an audience of Influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations . An Influencer Marketing campaign can take many forms: blogger reviews, social media mentions, celebrity endorsements and much more.
When an Influencer or 'Thought Leader' promotes your product or service to their audience, they’re essentially telling their audience “You trust in me, and I trust in this company.”
It puts a human face on your marketing efforts, so it doesn’t look like a soulless corporation is spending big money just to seduce customers any way they can. Partnering with Influencers makes your service more trustworthy and allows you to effortlessly reach a wider audience.
Why Should I Use Influencer Marketing? Influencer marketing works for three reasons: Relies on trust - It takes advantage (in a good way) of the trust Influencers have earned from their constituency. Trust is valuable currency in a world where peer influence reigns supreme and leveraging it to call attention to your brand, products and services is worth the investment. Penetrates a niche - Influencer Marketing relies not on breadth but depth regarding numbers — a heuristic that says it’s better to penetrate deeply into a niche market (where the person has influence) rather than shallowly across a broad market. Can be cost-effective - Influencer Marketing campaigns can garner media attention without requiring a huge investment of resources.
Even though Influencer Marketing may sound simple, identifying the right Influencers and creating the right kind of campaign for their target audience takes a lot of work. To this end, we have created an infographic which goes over the ins and outs of Influencer Marketing and offers a roadmap that anyone can put into action for their own product or service.