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Influencer Marketing Campaigns
Influencer Marketing Campaigns
In the last couple of years’ influencers have taken over with more businesses using influencer marketing to promote their brands. With 92% of consumers trusting recommendations from other people they don’t necessarily know but trust over the promotional content from those brands. By these brands teaming up with the right influencer they could reach hundreds and thousands more people than they do with their own content.
With the platforms that that are provided they will help businesses/brands make the most of advertising. The tools the platforms provide, help brands to find the best influencers for their businesses/brands, allocate their content, and target the right audience. Marketers can monitor and compare performance to ensure high returns for their businesses. Many influencers today have started their careers by being passionate about products from a detailed industry. They know a lot about your industry, and they have learned even more, including information on how customers see and shop for a product/brand. They are the missing connection on your marketing team. From statistics in a 2016 study: Influencers are more trustworthy and reliable than your average user with 94 percent more knowledgeable, 94 percent better at explaining how the product works or can be used. With the growth of influencer marketing more brands/businesses are starting to use influencer marketing to produce, distribute and promote sponsored content and is now one of the most powerful ways for brands to reach consumers. Influencer marketing is rapidly becoming one of the most significant online marketing networks. Budgets are growing fast, and marketers are seeing strong revenues. The clear majority of marketers are producing factual revenue from influencer marketing, with the top 13% making $20 or more for each $1 invested. With revenue like this, funds will keep growing in the future. As more people start to use ad blockers in the next couple of years we reckon that most businesses will be using influencer marketing to promote their products/brands online. With social media platforms like Facebook and Twitter allowing brands/businesses to successfully market to a wider audience than they would be using in their own promotional content. For the consumers, these platforms permit easy access to these products/brands, and help guide product choices and purchases. On Twitter 53% of customers recommend products/brands in their tweets. With 48% following through with the intent to buy the product/brand. The most effective platforms to talk about products are Facebook with 86%, followed by Twitter at 65%, blogs and reviews are tied at 55%, and videos come in last with 50%. You should have a social presence on these platforms, and make sure to monitor them closely for mentions of your products/brands. With marketers becoming more aware of influencer marketing, 2017 will be the year that it displays the strong point of influencer marketing. With businesses and brands becoming more keen to understand influencer marketing they will need to be more willing to reveal point of sale data and influencer marketing companies will need to get a handle on and a better understanding of the influencer’s audience. The brands that will find achievement with influencer marketing in 2017 are the ones that will approach their relationships with their influencers as business organisations. Brands often use influencers as an opportunity to promote their business/brand to a larger audience. And they ask the influencers to share about their brand in exchange for some of their products. But as influencer marketing is starting to grow, influencers are now able to earn money while talking about their interests. Creating a connection with the influencer means co-operating with them and getting their ideas on what will work with their audience to guarantee a good relationship between influencer and business/brand. Due to the huge demand for influencers and their rate which can quickly rise into the tens of thousands — the topic of influencer marketing has become more appealing to business/brands looking for a more reliable image. 2017 should be the year we end all the confusion of what influencer marketing is and how to thrive in it. We can already see many businesses/brands, both B2B and B2C, taking a serious look at their influencer marketing funds and setting up agendas to estimate their initiatives. In 2017, these businesses/brands will make calculated choices on their investments in influencer marketing. This will cause the roll out of business methods and strategies in the run-through. Hopefully the normalization of influencer marketing in 2017 will lead to huge results for 2018. Almost 60% of marketers had increased their influencer marketing budget by the of 2016 as it became more accurate with targeting consumers than the traditional marketing approaches, like Television and radio. As the online ad blockers and other issues continue to weigh down the effectiveness of traditional marketing methods, more businesses/brands are distributing ad dollars to influencer marketing. Sources:
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