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Influencer Marketing Campaigns
Influencer Marketing Campaigns
How to find the best Influencer for campaign? Find out more here:
Nowadays, influencers seem to run the world of social media, and their followers seem to be obsessed with their engaging content. People love their honesty, personality, and their hustle in the business. They have all made a name for themselves on their various social media platforms by simply talking to their audience and sharing what’s on their mind.
Brands have now realised that by utilising these influencers in their monthly marketing campaigns, they are able to bring their products to life in a more organic way. Influencers are seen as a trusted source on social media and by tapping into their audiences; brands can exponentially expand their reach. How do you find the perfect influencer for a specific campaign? Check out our tips below:
The key mistakes when targeting influencers and how to avoid them?It’s easiest to influence the less influential who you have more personal contacts with, this means that it would be a mistake to not target the more major influencers. If you are strategic, you should put your effort into reaching the more influential. This is where direct and traditional PR approaches will work the best. I feel this form of online PR is under estimated by many companies. Chaffey says that directly contacting the influencers by messaging won’t usually work and that the best way to do so is by instead meeting in the real world at a conference, as this would be an effective way of building strong rapport and trust with a perspective client. Perhaps contacting direct is a mistake, ask ‘who can I use in my network’ to form the initial relationship with the influencer. Klout and LinkedIn can help here to find out the influencers current contacts. It can also be a mistake to think that traditional and online publishers in your market aren’t influential just because they may not have a well-known face behind them. It’s not just the well-known influencers who influence by their blogs, most traditional publishers have blogs and there is an opportunity here to have an audience through using their platform. A lot of people syndicate their content on SmartInsights.com to iMediaConnection.com and MyCustomer.com which allows them to reach and influence a wider audience with only limited repurposing of existing content. Thinking of all influencers: it is important to thank or reward influencers, it’s natural in the real world, but there often isn’t time to thank everyone, but I’ve found that thanking other social network users does help continue their recommendations of your content. Reciprocating is also a natural thing to do which is effective, but may not happen due to a lack of time. Another way to avoid these mistakes is to have a good process. Danyl Bosomworth of expert SmartInsights.com has 5 Steps to an Influencer Strategy which is great help. These steps are:
3 - 5 Steps to an Influencer Strategy - http://www.smartinsights.com/online-pr/online-pr-outreach/5-steps-to-an-influencer-strategy/ Well, we hope this helped you understand some of the basics of Influencer Marketing! Just know, it’s the wild-wild-west out there and trends are constantly changing, so it is important to keep up and do your research.
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